Have you thought, "I'm ready to market my app, what do I say to get people to download it?"
Awesome, we're so glad you asked, and we're here to help! Here's a few things to keep in mind as you're building marketing pieces:
- Make sure you have a clear marketing CTA (or a few) surrounding your app download and use them in your social media posts, email blasts, facebook posts, etc.
- Avoid just using "Download Now" and instead make sure you're inviting them to download something specific, and something of value.
- Make it short, simple, and sweet - especially in a social media context - definitely expand on the app features if you have more room (in an email newsletter or flyer.)
App Features Verbiage
If you'd like to call out a few app features in your marketing we definitely recommend it. Here are a few things to mention to encourage users to download your app:
- Direct connection to the MLS! Check out all listings (Active, Backup/Pending, Sold, Leases) in real time.
- Tired of Zillow's inaccurate Zestimate? Find out what your home is worth with 99%+ accuracy.
- Take the guess work out of searching, quickly see listings in your city, area, zip, street, etc.
- Check out our "Smart Search". It takes the guess work out of finding a home for you!
- Looking for a home with 3 baths? No problem. Use the filter options to find your perfect fit.
- All open houses (blue pins) and scheduled times in the comfort of your hand. Driving directions included too!
Fun & Easy:
- Favorite the best listings, write notes on properties, share homes with those you love - all this, from wherever you are.
- Favorite listings, write notes and share properties with one click. An easy way to keep everything organized.
- One Touch Away: I'm only one tap away - quickly call, email or text me directly from the app.
Looking for the perfect tagline or phrase for your postcard, mailer, twitter post? Here's a great place to get started. Make sure you personalize these with your app name and farm area (if applicable) to make them your own! (You can download our Marketing Verbiage PDF Guide from this article as well.)
- MLS at your fingertips! Download my app _____________ today!
Thousands of homes in the palm of your hand! Search __________ in the App Store!
Finding your next home is just a tap away. Download my new app __________ today!
- Check out our MOBILE APP! Download ______ and search ALL listings in your area!
- For UP TO SECOND listings in ___________ download my FREE app ______________!
- Looking for (Newport Beach) OPEN HOMES? Search on my app! Download _____________ today!
- I have a FREE app that will tell you what every house in your neighborhood is selling for! Keep track of what’s going on around you and find out what your home is worth today.
- Now all of your real estate needs are just one touch away! Download my app ___________ today.
- Curious what the house next door is selling for? My app is a quick, easy way to keep track of what’s going on in your neighborhood!
- Search the MLS on my FREE app, see what every house in the neighborhood is selling for and get 100% accurate data!
- Looking for a fun, easy way to look for a home in the area? Download my free app _____________ for accurate information that you can save and share with anyone!
- Frustrated with the home buying or selling process? See how we’re helping our clients find their dream homes quickly and efficiently. Download my app ____________!
- Buy your next home for less than the cost of paying rent. Find it easily on my app ______________.
Again, these are just a springboard for you - make sure to make it your own! If you have questions, or need additional help, drop us a line, we'd love to listen!