With HomeStack you have the incredible opportunity to choose and secure your own app names! Most of our agents decide to have multiple apps, a personalized branded app - for example, “Mary Wexler Homes” and a Farm area app(s) such as “Castle Rock Homes”.
Multiple apps gives you great marketing potential - here’s how we recommend you utilize each app.
Personally Branded Apps:
- Brand yourself within your established sphere. Send your personal app to your past clients, database, friends, and family via email blast, invite friends, Facebook posts, flyers, etc.
- Add an Email Signature with your personal app info for everyday client interactions. They will be reminded again and again to download & search within your app!
Farm Area Apps:
Organic Downloads & Lead Generation: Market this app as THE main app in your farm/area, According to Forbes 69% of home buyers who take action on a real estate website begin by typing a local term into a search engine. They will naturally search by a neighborhood name. Once inside the app, you’re the main point of contact for every listing. Boom!
Utilize the app as an SEO Boost - if you own “Castle Rock Homes” app we recommend securing the web domain as well for an even broader web presence and better search results. Every search result could point to you!
Run a targeted Facebook Ad campaign - set up a marketing piece for your farm area app and run the campaign in the applicable zip codes.
Great for Door Knocking - farm area apps are a less invasive way to market yourself to those within your farm but outside of your personal network. A stranger might not download Mary Wexler Homes but if their looking to move or sell in their neighborhood they’ll be looking for a farm area app!
Pro Tip! Brand your personal app everywhere outside of your farm area. Let’s say you have two apps: Mary Wexler Homes and Castle Rock Homes. Meet someone in Castle Rock? Send them the Castle Rock Homes app, meet someone in Anaheim? Send them your personal app. Now you have a solution for everyone!