One thing is for sure, an Open House is an incredible place to market your app. We've seen apps gain some serious traction just by doing a few simple things. See below.
OPEN HOUSE PITCH ONE
-
Before starting your Open House find your listing in the app.
-
Complete the tour of your house and then say:
-
"I actually have a digital flyer for this listing! It will show you all the photos, details, description, etc. and you'll be able to keep an eye on it for price changes! Let's save paper together and I'l text it to you!"
-
Give a tour of the house, make sure your app is activated to only show the blue open house pins and then say: "Let me save you hours of driving around... Every house isn't right for you! All of these blue pins on the map are the open houses in the area. If you're using another real estate app like Trulia or Zillow, their data is so inaccurate that you'll end up driving to a house that's not even for sale! This app is easier to use, it comes straight from my MLS, and updates in real time! And it's super easy to use - if you click this directions button... (Click the directions button on the listing detail page) it will take you right over to the next open house! Let me save you some time today and share this with you!
-
-
Use the share button to text your listing to them!
OPEN HOUSE PITCH TWO
-
Before your Open House, open your app, tap the filter icon (top right) and turn off the green active listing, only leave the blue Open House listings and click Save.
-
Complete the tour of your house and then say:
-
"I can save you hours of driving around today! Every house isn't right for you..."
-
-
Show your app open to the map:
-
"These blue pins on the map show every Open House in the area for today. (Click a house and go to the detail view) This will show you details on each listing. If you're using Zillow or Trulia you might drive to a house that's not even for sale...this app is just as easy to use, but it comes directly from the MLS, refreshes every 30 seconds, has zero ads, and hardly takes any space on your phone. It's so easy! If you want to drive to the next Open House, just tap 'directions' and it will take you right over! Why don't I save you some time today and text this to you!"
-
You’re the only contact in the app and now you can leverage Agent Insights to study their habits and win them as a client. You have now turned a cold lead into a warm lead, differentiated yourself from other agents and provided them with a valuable tool! Win-win!
Pro Tip! Have the Open House Listing up on the app. From the detailed view in the bottom menu tap the share icon and send the listing to any prospects right there. They can get additional info on the home & you generate/capture a lead!