Cloud / Lofty integration · HTML
Your HomeStack powered app connects directly to your Lofty CRM, so leads captured in the app flow straight into your Lofty database — and everyday app activity from your clients keeps logging to their contact record long after they're first created.
Note: The Lofty integration can be connected at the Super Admin/Team Lead level for your whole team, or individually by each agent for their own account.
It's included in our Pro and Enterprise plans. If you believe you should have access but don't, or you're on a different plan and would like to add it A La Carte, please contact support@homestack.com.
How the Integration Works
Once a client registers for your app, HomeStack automatically sends them into your Lofty database as a lead, passing over their name, phone number, and email address.
Each new lead is automatically checked against your existing Lofty contacts before a record is created. If a matching contact already exists, HomeStack uses that record instead of creating a new one — so you don't end up with duplicate contacts for the same person.
Connecting Lofty
To connect Lofty:
1. Go to dashboard.homestack.com/integrations.
2. Find Lofty in the list of supported CRMs.
3. In a separate tab, go to your integrations section in Lofty at crm.lofty.com/admin/home/usersetting/appCenter.
4. Scroll to the bottom of that page and click Create API.
5. Copy the API key that's generated, then paste it into the field on your HomeStack Dashboard and save.
Once connected, you can return to this same Integrations tab any time to confirm the connection is active or to reconnect if your credentials change.
What Syncs to Your Lofty Contact Record
Beyond the initial lead handoff, ongoing app activity is logged as activity on that same Lofty contact record. This includes:
- Properties the client has viewed
- Properties the client has favorited
- Notes the client has left on properties
- Saved searches the client has created
You'll find all of these events afterward under the Overview section of the contact's record in Lofty, where they can be filtered by activity type.
Multiple Team Members & Lead Assignment
If you have multiple team members connected on the same account, a lead is automatically assigned in Lofty to whichever agent that lead is assigned to in your HomeStack Dashboard.
Important: each team member must use the same email address to log in to both HomeStack and Lofty. Your email address is the unique identifier we use to match you as an agent across both systems — if it doesn't match, leads may not assign correctly.
Backfilling Contacts Added Before You Connected
Contacts that were added to your app before you turned on the Lofty integration do not automatically sync over. If you'd like to run a back sync to bring those existing contacts into Lofty, reach out to support@homestack.com and we can assist you.
Two-Way Sync
New: two-way sync is now available.
We've enhanced the Lofty integration with two-way sync, so contacts can flow from Lofty into HomeStack as well — not just the other direction. This adds:
Seamless contact import. Import all or select Lofty contacts directly into your HomeStack Dashboard, including their names, assigned agent, tags, and saved search data.
Automated welcome process. Contacts imported this way automatically receive a personalized welcome email introducing your app's value propositions, along with their login credentials.
Easy activation: two-way sync is opt-in. Contact your account manager to turn it on and start importing Lofty contacts into HomeStack.